Meet The Summiteers – 5 of 5

2013 Consumer Med Summit - September 25-27, 2013


Founder and Chief Juice Officer

Evolution Fresh

Juicing is a way of life for Jimmy Rosenberg. With more than 30 years’ experience making, selling and drinking juice, Jimmy brings passion and expertise to Evolution Fresh, which he established in 1993. Jimmy has a relentless passion and dedication to the Evolution Fresh mission to make high-quality, wholesome, delicious nutrition accessible to all at every stage of their wellness journey. With people’s busy, on-the-go lifestyles, they are increasingly looking for convenient ways to receive nutrients without sacrificing taste and freshness. It has been Jimmy’s goal to deliver the freshest-tasting, most nutritious fruit and vegetable juice possible, and High Pressure Processing has made that possible. Jimmy, together with Starbucks, is bringing nutrition to everyone without compromising flavor, quality or values.

Come hear Jimmy’s story in conversation with celebrated qualitarian, Ashley Koff, R.D. You just might get some juicy tid-bits … and some juice!




Sustainable Business & Innovation Lab at Nike

Just Do It…(It being Consumer Health?)

Shahab has the pivotal job at Nike of identifying and partnering with external innovators, all with the goal of improving Nike’s existing products or incubating and launching entirely new businesses. So why did the global sportswear megabrand pull on board someone with deep healthcare expertise given Shahab’s long experience at Medtronic and McKesson?

Come meet Shahab and learn how Nike is striving to bring health directly to the consumer in a fashion that is sure to engage and delight.




Business Innovations: Healthymagination,
GE Ventures, IdeaWorks

General Electric Company

Sue has been selected as one of the 100 most influential women in Silicon Valley. As President & Board member, she helped grow Affymetrix – a pioneer in genomic technologies – from a fledgling start-up to a multi-billion market cap, Bay Area bellwether. In her work as a venture capitalist with Mohr Davidow, she nurtured dozens more entrepreneurs and companies that are taking aim at transforming healthcare.

In her current role as CEO, Business Innovations, which includes GE’s $6B healthymagination initiative, Sue is leading a global effort to increase the quality, access, and affordability of health care. Known to take meetings on the go (literally hiking Bay Area trails with colleagues and an agenda), Sue is capable of packing more into a day than most as her many affiliations and accolades confirm. But above all Sue is a great connector, making relationships the foundation of her life and career. As an advisory board member to Consumer Med, Sue has enhanced our reach and sparked countless great ideas.

Fostering a community of innovators committed to transforming consumer health.

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