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Past Summits

Consumer Med Summit 2008

Ritz Carlton/Laguna Niguel

March 18-20, 2008

Agenda

March 18, 2008+

6:00-8:00 pm
Registration, Cocktail and Dinner Reception

March 19, 2008+

7:00-8:30 am
Registration & Continental Breakfast
8:30-9:00 am
Chairman’s Welcome & Opening Remarks

Jim Glasheen

General Partner / Technology Partners

9:00-10:00 am
Kick-Off Keynote Presentation

Consumer Medicine: Is it part of the solution for what ails the US Healthcare system?
A public policy perspective.

Dr. Mark B. McClellan

Former Administrator / Centers for Medicare and Medicaid Services (CMS)
Former Commissioner / Food and Drug Administration (FDA) in the U.S. Department of Health and Human Services

10:00-10:30 am
Networking Break
10:30-11:30 am
Regulatory Hurdles: Friend or Foe?

    What are the implications of bringing regulatory oversight into an arena that has historically been lightly regulated?
    How important is label language in the consumer market?
    What are the key success factors in moving from and Rx to OTC environment?
    How do you manage safety concerns in lifestyle indications?
Moderator:

Camille Samuels

Managing Director / Versant Ventures

Panelists:

Tad Simons

IDEO

Keith Leonard

CEO / Kythera BioPharmaceuticals

Lynne Millheiser

CEO / Dynova

Nick Teti

Chairman / Isolagen

11:30-12:30 pm
Understanding the Patient as Consumer (PaC) and its Implications for Product Development

    How do you develop distinctive consumer insights into the (PaC)?
    How do you integrate consumer insight into the very earliest stages of product development?
    What is different about designing a product driven by consumer preference vs. professional preference?
Moderator:

Nina Kjellson

Partner / Interwest Partners

Panelists:

Mari Baker

CEO / Navigenics

Mitch Pergola

Managing Partner / Fuseproject

Kevin Driscoll

Director / Procter & Gamble Pharmaceuticals

Chris Hacker

Chief Design Officer / Johnson & Johnson

12:30-2:30 pm
Luncheon with Speaker

Fireside Chat

Interviewer:

Steve Elms

General Partner / Aisling Capital

Martek:

Overcoming the challenges as a pioneering consumer biotech company

Guest Speaker:

Steve Dubin

CEO / Martek

2:30-3:30 pm
Beyond the Great Idea

How to Finance & Grow Your Consumer Medicine Company

    What is the public market appetite for Consumer Medicine companies? How are they valued and what are the criteria for an IPO?
    What is the M&A environment? Are large pharma and major medtech turning their attention to this area?
    What areas capture VC interest and how is it changing?
    Money is only part of the equation. What are the issues and opportunities associated with attracting talented people to Consumer Medicine companies?
Moderator:

Albert Cha

Managing Partner / Vivo Ventures

Panelists:

Steve Basta

CEO / BioForm Medical, Inc.

Louis Klevan

Managing Director / BMO Capital Markets

Will Rosenzweig

Managing Director / Physic Ventures

Ken Trbovich

Analyst / RBC Capital Markets

3:30-4:30 pm
The Role of the Channel in Consumer-Driven Markets

Why You Need to Think Differently from Traditional Professionally-Driven Markets

    What channels are effective at differentiating product quality?
    How can you effectively engage both a professional channel and consumer channel simultaneously?
    Where can the conflicts arise?
    How are channel decisions changing?
    What trends or lessons can be applied in the US from other markets/regions? Where are there hot spots of developing opportunity?
    Is “partnering” real or a four letter word?
Moderator:

Ted Janus

Partner / Palo Alto Investors

Panelists:

Robert Grant

President / Allergan Medical

Robert Grove

CEO / Spectragenics

Jeff Nugent

CEO / Ventus Medical

Steve Osbaldeston

CEO / Ophthonix

Jean-Michel Valette

Chairman / Peet’s Coffee

4:30-5:00 pm
Networking Break
5:00-5:45 pm
Closing Keynote:

Building the Brand at Adams: Mucinex In, Competitors Out.

Mike Valentino

CEO / Adams Respiratory

5:45-6:00 pm
Wrap-Up

Wrap-up of key themes that came out of the day’s discussions and implications for breakfast roundtable / thought-leader sessions for the next morning.

6:00-7:00 pm
Cocktail Reception
7:00-9.00 pm
Gala Dinner & Entertainment
9:00-11:00 pm
VIVA LAS VEGAS Casino Party

March 20, 2008

9:00-11:00 am
Breakfast Roundtable Discussions:

Based on hot issues raised during Wednesday’s general session’s

Roundtable Leaders:

Ted Janus

Partner / Palo Alto Investors

Vic Narurkar

Founder / Bay Area Laser Institute

Jeff Nugent

CEO / Ventus Medical

Jean-Michel Valette

Chairman / Peet’s Coffee and Tea

Joon Yun

Partner / Palo Alto Investors


Specific topics to be selected based on key interests of the conference participants. Potential topics include:

    Issues affecting the future regulatory environment for consumer medicine
    Discretionary spending in a recession…what it means for consumer medicine
    Consumer Medicine from a provider perspective
    Darwinian Consumerism…ensuring that your product is the fittest

11:00 am
Summit Adjourns

Speakers

Mari Baker Executive-in-Residence Kleiner Perkins Caufield & Byers
Steven L. Basta CEO BioForm Medical, Inc.
Kevin E. Driscoll Head of Technology, Portfolio and Program Management Procter & Gamble and Teva Pharmaceuticals
Steve Dubin CEO Martek BioSciences Corp.
Robert Grant Corporate Vice President of Allergan President of Allergan Medical
Chris Hacker Chief Design Officer Johnson & Johnson
Louis Klevan Managing Director River Branch Capital
Keith Leonard President and Chief Executive Officer, Co-founder Kythera Biopharmaceuticals, Inc.
Mark B. McClellan,MD.,Ph.D. Director of the Engelberg Center for Healthcare Reform Brookings Institute
Jeffrey Nugent President and Chief Executive Officer Ventus Medical, Inc.
Stephen J. Osbaldeston Chief Executive Officer Ophthonix
Tad Simons IDEO
Lynne Millheiser Swanbeck President and CEO Dynova Laboratories
Nick Teti Chairman Isolagen
Ken Trbovich Analyst RBC Capital Markets
Michael J. Valentino Chairman of the Board, Plx Pharma Director Tria Beauty Company(former-CEO of Adam’s Respiratory Labs)
Jean-Michel Valette Chairman Peet’s Coffee
Mitch Pergola COO Fuseproject