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Past Summits

Consumer Med Summit 2010

Ritz Carlton/Laguna Niguel

November 3-4, 2010

Agenda

November 3, 2010+

2:00-5:00pm
Faculty Advisory Board Meeting

(invitation only)

5:00-8:00pm
Welcome Reception

November 4, 2010+

7:30-8:30amm
Continental Breakfast
8:30-9:00
Welcome & Introduction

Summit Co-Chair: Jim Glasheen,

General Partner / Technology Partners

9:00-10:00
The Empowered Patient as a Consumer:

Implications for Service, Implications for Products

Ben Lytle

Chairman / Univita Health

10:00-11:00
The Wandering Path

How deep biological insights can lead you into areas that lie far outside of traditional healthcare…and back again

Paul Ekman, PhD

Professor of Psychology Department of Psychiatry – University of California, San Francisco
Manager / Paul Ekman Group, LLC

11:00-11:30
Morning Networking Break
11:30-12:30
Models of Innovation:

Lessons learned from Leading Big Company Innovators

Panelists:

Kevin Driscoll

Director, Research and Development / P&G Health Care

Brad Perkins

Chief Transformation Officer and EVP, Strategy & Innovation / Vanguard Health

Stephen Seuntjens

CEO, Lifestyle Incubator / Philips Corporate Technologies

Scott Whitcup, MD

EVP, Research & Development and Chief Scientific Officer / Allergan, Inc.

Moderator:

Will Rosenzweig

Managing Director / Physic Ventures

12:30-2:00
Luncheon & Fireside Chat How to Build a Successful Independent Consumer Med Company

The Invisalign success story: the ups and downs of launching an innovative product that broke the rules

Guest Speaker:

Tom Prescott

CEO / Align Technologies

Interviewer:

Albert Cha

Managing Partner / Vivo Ventures

2:00-3:00
Crossing the Chasm in Consumer Med:

Lessons in market adoption from other industries

Confirmed:

Geoffrey Moore

Managing Director / TCG Advisors
* Crossing the Chasm and Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution

3:00-3:45
Afternoon Networking Break
3:45-4:45
Modern Marketing:

New approaches to understanding, educating and engaging the health consumer

Panelists:

Ray Kerins

VP Worldwide Communications / Pfizer, Inc
* Veteran public relations strategist at both Fortune 100 companies and global communications firms

Delos L. Knight, III (Kip)

KnightVision Marketing Inc.
Strategic Marketing Resultants

Bob Pearson

Chief Technology and Media Officer / WCG
* A global, fully integrated communications, creative and interactive company

Kelly Lewis Brezoczky

President and COO / Renew Medical
* Former marketing executive Lewis-Carmel Group, a healthcare marketing specialist consultancy; former marketing executive at P&G

Therese Glennon

Senior Vice President, Client Consulting
BASES at The Nielsen Company

Moderator:

Nina Kjellson

General Partner / Interwest Partners

4:45-5:45
“Is There a Doctor in the House? Who Cares?”

David Lawrence

Venture Partner / Physic Ventures
Former Chairman / Physic Ventures

5:45-6:15
What Have We Learned? Where Are We Going?

Summit Co-Chair: Camille Samuels

Managing Director / Versant Ventures

6:15-8:00
Cocktail Reception
8:00-11:00
Dinner Gala & Entertainment

Speakers

Kelly Lewis Brezoczky President and COO Renew Medical
Kevin E. Driscoll Head of Technology, Portfolio and Program Management Procter & Gamble and Teva Pharmaceuticals
Paul Ekman Manager Paul Ekman Group, LLC
Therese Glennon Senior Vice President, Client Consulting BASES at The Nielsen Company
Ray Kerins VP Worldwide Communications Pfizer, Inc.
Delos L. Knight, III (Kip) President KnightVision Marketing
David M. Lawrence, MD, MPH Retired CEO and Chairman Kaiser Foundation Health Plan and Hospitals
L. Ben Lytle Chairman Univita Health
Bob Pearson Chief Technology and Media Officer WCG
Thomas M. Prescott President & CEO Align Technology
Scott M. Whitcup, MD Executive Vice President, Head, R&D and Chief Scientific Officer Allergan, Inc.
Stephen Seuntjens CEO Lifestyle Incubator Philips Corporate Technologies
Bradley A. Perkins, MD, MBA Executive Vice President for Strategy and Innovation Chief Transformation Officer Vanguard Health Systems